Lotus House, Redesign
Project Overview
Lotus House opened in Miami in 2006 and is the country's largest women's shelter. While their website is comprehensive, current issues may present barriers for prospective donors to complete their donation.
Project Length: 1 week
My Role: UI Design & Research
Tools Used: Figma
Audience & Target Users
We chose to optimize Lotus House’s mobile site and focus on Miami millennials with disposable income because...
of Millennial donors are enrolled in a monthly giving program.
47% of Millennials gave through an organization’s website.
Millennials are active on their phones and respond most to text and social media.
Design Challenge
How might we simplify the donation process for local millennials, enabling them to easily track and modify their contributions, in order to increase donations for Lotus House?
Opportunities - Current State
Not optimized for mobile
Donate Button - Hard to find
Impact Numbers - Low on screen
Readability - Text-heavy
Hero Image - Not Impactful
Final Prototype
Results
Removed barriers to a donation by prioritizing the donation CTA.
Increased transparency by elevating impact numbers towards the top of the screen.
Enhanced flexibility by enabling donors to edit and update their donations.
Expanded accessibility through optimizing the website for mobile.